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BEFORE LaunchING Your business, YOU SHOULD TEST YOUR IDEA

Before launching your business, we take the business idea through stress tests to make it solid and ready to generate profits.

Once your business idea is strong enough we launch your business.

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TEST YOUR BUSINESS IDEA WITH US

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A Business Idea Should Always Be Tested

Relying on a Great Design isn't Enough

A business must focus on market research, product testing and data analysis. By adopting a lean startup approach, businesses can validate their ideas, refine their concepts based on user feedback, and make data-driven decisions.

Any Business Idea Needs a Test

Every business idea needs to be tested, otherwise there is a risk of failure. That’s why a lean project approach should be used. Don’t leave your success to chance, validate your idea and make data-driven decisions with the lean startup methodology.

Projects Need Project Managers

A business is like a project, requiring project managers rather than designers, artists, and creatives. While creative agencies may have fancy websites, our approach focuses on a measurable method, which ensures effective and profitable businesses.

A Strong Strategy from Day One

It’s better to have a strategy from the beginning than to rely on hundreds of consultants and experts in the future. With a well-defined plan, you can avoid unnecessary expenses and confusion, allowing you to focus on achieving your goals.

Measurement is Crucial

Without measuring your business metrics, you risk failure. Validate your ideas, refine your concepts, and launch a profitable business. Say goodbye to creative agencies, instead rely on project managers who prioritize measurable methods. Don’t leave your success to chance.

Without a TEST Dropbox would never have been born.

Instead of developing a fully functional product, Dropbox started with a “Minimum Viable Product” (MVP), which is a central concept in the Lean approach. The MVP was a simple video demonstrating how Dropbox would work.

This video was released on platforms like Hacker News, where it attracted a lot of attention and feedback.

Rather than investing resources in developing a product that might not have met market interest, this approach allowed Dropbox to validate the idea with minimal investment.

Examples of Companies That Have Tested Their Idea Before Launching the Business

Examples of Companies That Have Tested Their Idea Before Launching the Business

TECH SECTOR:

Spotify

Spotify initially tested its service by running various experiments, including A/B tests, to gather insights and refine the product based on real user feedback and data-driven decision-making. Today they keep testing new products.

Twitter

Twitter originated as a podcasting network. When podcasting was incorporated into iTunes, making its business model obsolete, the team used a Lean approach to devise and test a microblogging service.

Angry Birds

Rovio developed dozens of games without much success before launching Angry Birds. They used the principles of Lean Startup to rapidly iterate through various game concepts, ultimately leading to the success of Angry Birds.

Uber

Uber started as a simple service to book luxury cars through a mobile application. They initially launched in a single city (San Francisco) to test and refine their business model before expanding globally.

Airbnb

Airbnb began as a simple experiment to test whether people would be willing to rent out space in their homes. They validated their initial hypothesis with a very basic website and continued to iterate based on feedback from early users.

NOT TECH SECTOR:

Zappos

The founder of Zappos posted photos of shoes from a local store on his website without owning any inventory. Only after confirming customer interest did he start to develop the e-commerce infrastructure.

Kettle & Fire

They tested interest in their bone broth using a pre-sale technique by creating a simple landing page explaining the product’s benefits and used Bing ads to drive traffic to it. They made 30% conversion rate on a yet-to-be-made product.

Robinhood

Robinhood built a sign-up page to create a waiting list for their financial services platform. They used a page with an eye-catching headline and a clean image to collect visitors’ email addresses. This campaign led to over 50% of sign-ups.

PROBLK Health

They participated in a Black Chamber of Commerce event as vendors. They sold all their 20 vitamin bottles. The feedback was overwhelmingly positive, with customers appreciating the brand’s mission

Zara

Zara often tests small batches of new clothing designs in selected stores to gauge customer reaction before proceeding with mass production. This rapid testing and production method allows Zara to stay in line with current trends.

Learn How we Test an Idea

and Launch a Business.

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TESTED BUSINESS VS CREATIVE BUSINESS

A Tested Business is more Effective Than the Traditional Creative Led Business

We believe that a lean methodology is more effective than the traditional creative approach.

Our process involves stress-testing your business idea to ensure its solidity and profitability.

Companies like Zappos, Twitter, Angry Birds, Uber, and Airbnb have all used lean project approaches to find success.

By focusing on a minimum viable product, conducting market research, measuring data, and refining the concept, we can help you launch a business that stands out.

Say goodbye to creative agencies and entrust your success to our project managers.

OUR CERTIFICATIONS ARE FROM:

I Am a Project Manager

I am a project manager specialized in the Lean Startup approach for small businesses and small teams. I will help you test your idea and ensure your business is on the right track.

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